I've had the privilege to capture the Key Note speech for 3 IBM events now.
The purpose of having the sketchnote made was to share a compact takeaway with the attendees along with being able to use it for future marketing of the event on Social media platforms. I was asked to share a process video of the event to enable a better engagement with the audience.
IBM's new processor z16 was launched in Asia-India on 4th May, 2022. I sketchnoted the key note speech for the event and we got the final sketchnote printed and framed. Each attendee was gifted a copy as we wrapped up the launch event. You can check the process video here.
The events IBM hosted in 2021 and 2022 were done online. Almost all sessions were pre-recorded and hence we made the sketchnote before the event. The sketchnotes later became great marketing assets and set grounds for the next event. They helped convey the value each speech carried. The sketchnnote process videos were used during the events to keep the attendees hooked.
