Franchesco created a product: Bento and he wanted to explain to the people what the product did. How it was different from the other to-do list apps, or time management apps and how it focused on managing productivity depending on your energy levels.

Draft 1:

I made this draft after listening to a 15 min video. This first draft helped me see what was actually important and what was the underlying strong message that needed to be conveyed.

The 2nd draft was pretty much the final draft :)
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