One Straw Naturals builds all-natural, regenerative farm ecosystems and markets its sustainably grown vegetables, fruits and meat to consumers and retailers. Apart from this the team is working on some fresh concepts, carbon minting and ecosystems that helps not just the consumers, but the farmers and all people in the chain.

My briefs were to make the brand look more raw, approachable and fun. To represent their methods, practices and their offerings in a new, illustrated fashion. To help them tell their story visually.

The mascot for One Straw was inspired from the Sensi in their logo. The Illustrations were designed to ensure different angles and postures for the mascot that could later be re-used for other print and digital media. The briefs I got from the client included the final feeling that viewer should get, along with the idea behind the post. Each of these posts either captures one of their methods/practice or their services.

Following the illustration style, I made this Icon Pack for each of their USP's and services. This was used on the animation we made. It is also being used across other print and digital media, website, SM creatives etc.

One Straw was expanding and to convey the offerings to potential investors, we decided to make illustrated slides, put together into a video. this was shared on whatsApp, Facebook, Twitter, LinkedIn and Instagram. The response to this video was great and we got a good number of initial investors for the new project.