The first image you see is a rough draft I made while listening to the session Live. Each line that Seth Godin said had something that made me want to capture that bit as well. It was a high density, high value session and hence you see the rough draft filled with a lot of text, less images and a very organic layout.
I sat with the content and filtered and segregated it to smaller digestible sections and made two sketchnotes out of it.
The last image is a sketchnote of Alex Cattoni's high evergy session that taught me so much about our approach with marketing content.